You know if you use content with high-quality images, you will get 94% more traffic than content with bad-quality images. That’s why we recommend all the eCommerce retailers hire professional product photography experts and avail of product image editing services before launching your product online.
Most of the eCommerce retailers have failed in achieving the goals they have set because they either hire a professional photographer and upload the product images without editing them or approach a product photo editing company to rectify their wrongly captured images. It is because most of you do not know that product photography and editing the captured product images go hand in hand.
This quick guide will take you through the importance of both the things and advantages of utilizing such services for your eCommerce store. Besides, you will also learn some creative tips for product photography that will visualize your product features and lessen the load of editing those images.
Table of Contents
- Top Innovative Tips For Product Photography To Put On eCommerce Channels
- How Product Photo Editing Services Can Make The Photographs Even Better?
- Perks Of Outsourcing Tasks To Best Product Photo Editing Company
- Conclusion
Top Innovative Tips For Product Photography To Put On eCommerce Channels
Believe it or not, even when you browse Amazon, eBay, or Flipkart, the decision to buy and not buy the product depends on the product’s image. Well, that is what made us compile some of the innovative and creative tips for product photography that will highlight your product features and give tough competition to other retailers.
Note: With perfect and professional photography equipment, you may also not be required to outsource product photo editing tasks.
- Use vinyl/ matte backgrounds
Requirement of product background removal is needed when you use distracting layouts behind your product and shoot it. If you do not want to keep the background of your product blank and white, use a type of background that doesn’t steal the focus from the product and in fact, enhances the image such as vinyl or matter backgrounds. You may use solid color matte background or marble printed vinyl backgrounds and organize your product on it in such a way that the entire product image looks ravishing.
Do a little creativity like this with the product’s ingredients and make your product look even more attractive.
2. Play with lighting and shadows
Use a dark color background and place your product in front of it. Switch off the light of the room and turn it into a dark ambiance. Arrange sunlight from the window or use electrical light and make sure the light falls directly on the product.
Now, capture your product from the front angle and see the amazing results. This is how your product will be highlighted just like how a performer gets the spotlight on the stage while performing. For making the product image even better, you can hire the best product photo editing company later.
3. Shoot from the bird’s eye view
Capturing your product from the top or a bird’s eye view is also called tabletop photography or flat lays photography. Lay your product on the surface, place the camera on 90 degrees of it, and take a shot.
Note: If you are holding the camera by your hand, it may shake and the photo will appear blurry. So, try to use a camera stand or keep your hands still as much as possible.
4. Use a poppy color combination
While selling your products, you will have to think like buyers to reach the maximum number of them. What will attract them, what will influence them, and manipulate their decision are all that you need to fit in your product image. You can use a poppy color combination or go bold especially when you are selling something very trendy. For example headphones.
This way your product images will be able to catch the customer’s attention sooner and make a good impression last. Moreover, your images will not be required for product background removal anymore.
5. Use Lifestyle theme
Your product image itself has to be an emotion for the customers. The image must convey an emotion that customers are looking for. By looking at your product image even at once, customers should be able to connect themselves with the product by imagining themselves using it. For example, let’s look at the below-mentioned picture and understand how to use a lifestyle theme while selling a laptop.
Using a lifestyle theme will directly connect them with the product and help them to make a wiser decision of buying your products.
6. Capture product from the angle of inclination
We admire the vision from the top and look at the base from the window of the top floor of a building. But, ever tried looking at the top while standing at the base? After using this tip, the vision of the product image will be incredibly unusual and effective.
Note: Make sure the angle from where you are trying to capture your product is not distorting the product.
This way you can display the detailed features of your products and when you will outsource product photo editing requirements, the experts will not have to spend all day doing it.
7. Use ingredients as props
To convince the buyers that your product is made of the ingredients you are claiming, you can use them as props. For example, look at the picture shown below, if you are selling a juice bottle, you can show the fruits that a quick lifestyle has been used to make it.
Such creativity in the product image will convince the buyers in one go and your sales will be increased.
8. Give wings to your products
Your purpose of manufacturing the products is probably making money out of it, but when a customer buys it, it is for making their life effortless. Eventually, few products become their partner. Hence, lure the customers by giving them a surreal feeling with the products. Give wings to your products, make them fly in the air, and capture the perfect scene. For example, look at the picture shown below:
You can use ropes and hang your product in the air, find the perfect angle and capture the shot. Later by outsourcing product photo editing requirements, you can vanish the ropes and other unwanted stuff in the product image. Experts will make the image even more real and better.
9. Use natural space for product photography
How innovative it would be if you can create a scenic space around your product. The impact of natural sunlight, plants, and green ambiance is greater than any expensive props. Pack your bag, camera, and product for outdoor photography and make nature work for your photography requirements.
Use bird-eye, slant, side, or whichever view you want, and click the perfect shot of your product. With a few corrections are done by product photo editing services providers and the image will be ready to slay on eCommerce slays.
10. Capture Stack pictures of your product
If your product has multiple features and all of them deserve to be highlighted. Try to focus on stacking pictures and make sure each product image is taken from the same view and angle. And, later product photo editing services providers can set the photographs at different focal points. This will help you highlight all the features through each snapshot of the product.
Image Source: https://expertphotography.com/toy-photography/
If you are thinking that with the above-mentioned product photography tips, you can upload the images on eCommerce channels without getting them edited then you are wrong. Even if you get the product images clicked by professional photographers, let us tell you professional photographers also outsource product photo editing requirements.
How Product Photo Editing Services Can Make The Photographs Even Better?
Every image you have clicked or your professional photographer has clicked needs to go through an editing procedure to make it better and ready for upload. This process ensures the complete removal of errors from your product image. Let’s learn more about the highest standards of editing product photos.
- Fixing the color of your product
At times, the camera fails to capture the exact color and shade of your product, and then even if the picture is taken from a perfect angle, it is for no use. Hence, product photo editing experts will do the color correction of the product as well as the background in the image and make it ready for on-board.
2. Retouching the product image
When you are capturing the image of your product whether outdoor or inside the studio, the picture may come out a bit dirty. Even if you don’t realize it, dust particles will be there like salt is found in the sea. That is why you are required to outsource product photo editing requirements. Experts will eliminate all the stains, scratches, and dust from the product images and also retouch the photograph to bring life to it.
3. Fitting the product to the right frame
You may not have captured the product with the right frame, the product image needs to be either enlarged or cropped. Outsource product photo clipping services and get rid of cutting and cropping the images on your own. All your product images will be cropped point-to-point.
4. Product background removal
eCommerce channels like Amazon have strict rules and regulations of product image uploading which says the background of the image has to be white only. If you are thinking of setting up an Amazon store and uploading the same picture there, you will have to get the background of the product image removed. The experts at the best product photo editing company will perform ghost mannequin editing and make the product image ready for upload on Amazon.
5. Product image stitching
Sometimes, your camera cannot capture 360 degrees of the product. If you want to show a detailed view of your product, outsource product photo editing requirements. Let the experts find a better orientation for your product image so that the audience perceives it better.
So, hire an editor from an outsourcing company and chalk up your sales by using ravishing product images.
Perks Of Outsourcing Tasks To Best Product Photo Editing Company
Investing in the best product photo company for better images on eCommerce websites has many benefits. Let’s find out how a couple of images can make you king of the eCommerce industry.
- Increase your credibility.
If you have recently set up your eCommerce store, outsourcing product photo tasks will give you many advantages. Particularly, it will assist your company to establish trust in a tough-as-nails market by showing convincing images.
2. Brand building
Images become important when you need to build your brand and so the process is difficult. You can focus on a specific editing style, such as saturation of specific colors, nature of images, cropping pattern, focusing patterns, subjects used, and so on. Such attempts will help you to create a brand-aware edited image. Moreover, it will improve the customer recall of your brand’s products.
3. Photo related tasks will become easier
Your eCommerce business relies heavily on product photographs such as to be uploaded on eCommerce websites, channels, and social media. Hence, you must ensure a consistent flow of high-quality images to your customer and clients daily. As per surveys, 67% of buyers while selecting and purchasing a product believe that the product image is very important. Not only products but all the photo-related tasks can be outsourced with defined editing parameters.
4. Increased sales
The experts at product photo editing services will improve the overall quality of your images and so your product representation. No business person would want their products to be represented by mediocre images. Poor quality of product images brings complexities to your business. Whereas, photo editors can instantly improve the complexion and image of your brand to the general public. As much as the audience will be convinced, sales will automatically increase.
5. Image reuse for multiple channels
One of the benefits of outsourcing product photo editing services is you can reuse the images for multiple channels irrespective of the period. Change the background color once or twice and use the images to broadcast your brand and products. This allows you to efficiently streamline your focus on other aspects of your eCommerce marketing strategy.
Conclusion
Hence, to make your product look stunning you want cooperation from both professional photographers and professional product photo editors. We hope you have understood how such services go hand in hand. In cases where you cannot afford to avail both the services, no matter how poor your product image is, outsource product photo editing requirements and get the best outcomes anyway.